Here it is: the final part of our series of articles on online marketing performance indicators, which looks at two key figures that I believe ought to feature more in B2B marketing considerations than they often do. They are the social sharing rate, which is the rate of content recommendations posted on social media, and the mobile reading rate, the…

It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The root cause analysis begins, covering analyses of the open rate [OR], click-through rate [CTR] and click-to-open rate [CTOR]. And then it dawns on the person in charge: “If only I had carried out a…