The LUMITOS Academy gives companies in the chemical, life sciences, lab equipment, pharmaceutical, analytical and food & beverage
industries a lead over others
Berlin, 04 February 2022 – Many companies today are acquainted with what online marketing is. But few understand how they can best use it to gain more customers and increase their sales.
Too many B2B companies are still stuck in the past when it comes to marketing and sales: time-consuming sales rep visits, brochures that get thrown away, trade fair appearances that yield little for what they cost.
Such old-fashioned practices are not all wrong. But often they are used only because there is a lack of knowledge about how to gain customers efficiently and effectively these days, and that’s online. Avoiding online marketing today will lose companies sales and make them fall behind the competition further and further over time.
How to do it better? The new training opportunities offered by the LUMITOS Academy for companies with customers from the chemical, life sciences, lab equipment, pharmaceutical, analytics and food & beverage industries can lead the way. It shows how companies can make online marketing work for them and gain new customers through their everyday B2B communications.
Stefan Knecht, LUMITOS CEO: “B2B companies miss out on potential because staff, managers and company owners have little or no online knowledge.”
“As an entrepreneur and early digital enthusiast, it’s been painful over the past 20 years to watch B2B companies miss out on potential. Most often, this is because staff, managers and company owners have little or no online knowledge. This knowledge they need is exactly what the LUMITOS Academy can convey to make companies more competitive,” explains Stefan Knecht, CEO of LUMITOS AG, the leading provider of B2B science and industry portals and online marketing solutions.
“As a pioneer in online marketing, LUMITOS has experts who have collectively gathered more than 60 years of experience at large corporations and medium-sized businesses. We’re passing on the valuable expertise we have accumulated here. In the form it’s offered it is unique”, says Rolf Preuß, Manager LUMITOS Academy.
LUMITOS Academy: B2B online marketing made to work effectively
Training opportunities in B2B online marketing are often limited to SEO (Search Engine Optimizing) and SEA (Search Engine Advertising). For the LUMITOS Academy, this is far too one-sided, covering only a fraction of what online marketing can do. “By offering useful content and exciting workshops, we’re making our know-how easily accessible, and it’s free of charge,” says Rolf Preuß, explaining the LUMITOS Academy’s approach.
Rolf Preuß, Manager LUMITOS Academy: “We’re making our know-how easily accessible, and it’s free of charge.”
The implementable best practices, opportunities, dos and don’ts it offers are aimed directly at marketing professionals. CEOs, marketing directors, marketing managers, product managers and sales managers will learn fast how marketing and sales can work seamlessly and successfully together. All recommendations given can be put into practice immediately and easily.
Get going straight away: The topics for the first quarter of 2022
The LUMITOS Academy addresses all the B2B online marketing topics that companies deal with on a daily basis: content marketing, email marketing, lead generation and digital trade fair marketing, to name just a few. For example, anyone wanting to know where and how to draw potential customers’ attention to their company will find out in the topic blocks “inbound marketing” and “portal marketing”. The spectrum is continuously being expanded and growing all the time.
Find out here which topics will be accessible free of charge via the LUMITOS Academy in the first quarter of 2022: https://www.lumitos.com/en/online-marketing-wissen/
LUMITOS provides guidance in the chemical, life science, lab equipment, pharma, analytics, and food & beverage B2B markets to lead B2B companies and their staff to success. With its seven market-leading B2B portalswww.chemie.de, www.chemeurope.com, www.quimica.es, www.bionity.com, www.analytica-world.com, www.q-more.com und www.yumda.de/www.yumda.com and their corresponding newsletters, LUMITOS ensures that twelve million users from all over the world stay up-to-date on the latest industry news and developments, giving them what they need to take the right professional decisions.
LUMITOS leads B2B companies to success with online marketing. Thanks to its market-leading online outlets, LUMITOS knows what B2B users look for and want. This exclusive inside knowledge makes the company unique within its business segment.
Headed by CEO Stefan Knecht, LUMITOS’s staff of 25 in Berlin and Nuremberg (Germany) is committed to bringing success to science and industry, from medium-sized businesses to global corporations.