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Optimise your call to action to gain extra sales leads
Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to…
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A secret about high conversion e-newsletters revealed
It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The…
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Online Marketing Performance Indicators, Part 4: Click-to-Open Rate (CTOR)
How well were the expectations met from my newsletter? Is my content inviting the reader to read on? Questions and answers to it, will be covered…
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Online Marketing Performance Indicators, Part 3: Clicks and Click-Through Rate
If there is a most crucial indicator to assess the success of direct e-mail campaigns, then that would have to be the number of clicks. This…
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Online Marketing Performance Indicators, Part 2: Open Rate
To evaluate the success of newsletters and direct e-mail campaigns, we always consider the net open rate. Only e-mails that actually reach the recipients will ever…
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Online Marketing Performance Indicators, Part 1: Bounces and Delivery Rate
The first part of the series "Success measurement in e-mail marketing" is about the indicators delivery rate and bounce rate. Both can help you to assess…
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Online Marketing Performance Indicators
One of the much-emphasised benefits of online marketing in general, and of e-mail marketing in particular, is its excellent measurability. A number of key indicators and…
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Why contact forms can destroy sales leads
Excerpt: In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of…
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Why you lose sales leads if you don’t have a landing page
I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I…
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