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Use the opportunity and position yourself as an expert in your field: be the first to answer your potential customers’ questions.
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Thanks to our advanced technology, banner campaigns on LUMITOS’ industry portals can be geared towards your advertising objectives and target groups.
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A Catalogue Presentation on LUMITOS’ portals places your catalogue into the limelight.
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Our career network is wholly integrated into our industry internet portals.
Image optimisation for faster loading times
Images have become an integral part of published online content, newsletters and direct e-mail campaigns. However, they are also one of the factors that most affect…
How using dedicated landing pages can make print media advertising more successful
In this article I will show you how to use landing pages properly in order to avoid errors in display advertising. To generate more sales leads.
E-Mailing with pitfalls
In the English speaking world, commercial e-mailings and newsletters typically use either an informal salutation such as “Dear Rolf” or – even more commonly – none…
Online Marketing Performance Indicators, Part 6: Social Sharing Rate and Mobile Reading Rate
Here it is: the final part of our series of articles on online marketing success indicators, which looks at two key figures that I believe ought…
Online Marketing Performance Indicators, Part 5: Conversion and Conversion Rate
Today’s subject is conversion and its derivative, the conversion rate. Conversion is, in general, the induced transformation of a potential buyer into a more promising potential…
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