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Topic Worlds – How ambitious suppliers gain even more sales leads
“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself,…
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Trade fair marketing – how to gain new customers effectively
Does this sound familiar to you? You’ve prepared well for that important trade fair. You want to gain new customers at your booth. Later, after the…
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Advertise webinars successfully: 5 effective measures to boost participation
When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t…
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Why webinars are so valuable for B2B companies
The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales…
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The Perfect Headline in B2B
If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases,…
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E-Mail Marketing – an Instrument of Bygone Times?
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped…
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Revealed: How Enormous Potential is Lost in E-mail Marketing
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened…
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Focusing on the Benefits in Product Descriptions
When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions…
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Feature – Advantage – Benefit: The FAB formula for product descriptions that sell
Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your…
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