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How to Successfully Gain Sales Leads
With Stand-Alone Mailings
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our…
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Without a Goal in the Advertising World: Why Companies Find it Difficult to Set Clear Goals
When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could…
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Key performance indicators – your data for success
One of the most important advantages of online advertising is the measurability of their success. We are even more surprised when customers tell us that they…
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Seven tools that make sales teams more productive
The LUMITOS sales team optimizes customer contact with seven collaborative tools. From Salesforce for central work management to DealHub for individual offers and Microsoft Teams for…
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Start-up Spotlights: A platform for the success of young companies
To offer start-ups a platform that appeals to potential investors, partners, and customers, the platform operator LUMITOS developed a unique offering especially for the B2B markets…
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Watch out: Not everything that is sold to you as a sales lead you are actually allowed to use
How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover…
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Product advertising on specialist portals – Successfully gain new customers
B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal,…
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Company listings can stimulate your new customer business
How do you assess how well your company is known in the industry? Is every potential customer aware of its range of products and services? Or…
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analytica extended – Gain more customers through a greater reach
Forget everything that you, as an exhibitor, have learned about trade fairs. Simply waiting for sales leads to accumulate at trade fairs no longer works. While…
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