Our news philosophy
At LUMITOS, we offer you a free platform for the targeted dissemination of your company news. Our experienced editorial team ensures that the published content is relevant and informative for our users.
What news is published?
We publish:
- Economically relevant news
- New research results
- Important personnel changes
- Production news
- Business figures and quarterly reports
- Acquisitions and cooperations
- Location news
- Market analyses
- Price developments
Crucial here: The news must be thematically relevant for the respective portal. A news item that is relevant for the target group of several portals can also be published on several portals. Our specialist portals serve different sectors with specially tailored content.
Your news is distributed in six languages (German, English, French, Spanish, Portuguese and Italian) via our high-reach industry portals and newsletters. There is no guarantee of publication.
Why is product-related news not published?
News with a product reference, user reports, white papers, trade fair participations etc. are not published as news. The reasons for this decision are as follows:
1. Reader expectations: Our portal users expect informative industry news, not advertising.
2. Dedicated advertising areas: We offer more effective advertising formats for product presentations.
3. Clear separation: We consistently separate editorial content and advertising.
We fully understand that you want to publicize your products and solutions. However, we offer more suitable channels for this:
1. Targeted marketing instead of news: Specialized marketing solutions allow you to reach precisely those users who are actively interested in products in your category – with significantly higher response rates than with general news. In addition, news does not offer any lead opportunities in contrast to our forms of advertising.
2. Better conversion: Our marketing formats such as product presentations, banners, white papers, stand-alone mailings etc. are specially designed to lead interested parties directly to you and deliver measurable results. They have been proven to lead to higher conversion rates than news.
3. Longer visibility: Unlike news, which quickly slip down the news stream, our marketing solutions offer a long-term presence, multiple newsletter mentions and direct contact opportunities. While news is purely informative and cannot generate leads, quickly distracting readers from your company or product presentation, our advertising formats are specifically optimized for conversion and lead generation.
4. Better presentation options: In our marketing formats, you can present your products with more details, images and even videos – much more extensively than in a news item.
5. Traceable success: our marketing solutions provide you with detailed evaluations and measurable results.
For more information on our effective marketing solutions, please visit e.g. Our services.
Company presentations and certifications
Company presentations without a current reference or announcements about certifications are not published as news. This is for the following reasons:
1. Principle of topicality: News should offer a current reason or news value. General company presentations or recurring standard certifications rarely fulfill this criterion.
2. Reader relevance: Our readers are looking for information that reflects new developments or significant changes in the industry.
3. Differentiation from advertising content: The clear separation between editorial content and advertising is essential for the credibility of our portals.
For company presentations, we recommend a company presentation on our portals instead, which enables a permanent and comprehensive presentation of your company and also leads interested parties quickly to your website and offers additional features such as video, logo, direct contact options, etc.
Frequently asked questions about news publication
Will every submitted news item be published?
No. Our independent editorial team selects from a variety of sources and compiles a diverse, exciting news mix. There is no guarantee of publication.
What applies to customers with a company presentation?
The editorial guidelines apply equally to all companies. The purchase of a company presentation does not include the guaranteed publication of news. The editorial review and selection is independent of other services booked.
Can older news items be deleted or replaced?
News items are only deleted or replaced if their content is incorrect. We also want to give our users long-term research opportunities.
Can we post older news items retrospectively?
No, we do not post backdated news items. Submitted news should not be older than one week, or even less in the case of time-critical topics. Backdated news, e.g. within a company presentation, hardly gets any visibility and may divert attention away from your lead-generating content without generating leads itself. This would ultimately offer you no added business value.
What to do if our news is out of date?
Add us “redaktion(at)lumitos.com” to your press distribution list or send us your RSS feed so that we always receive your latest news. Please note that these reports are also subject to our editorial guidelines and are checked by our independent editorial team. Publication cannot be guaranteed.
Can English news, for example, appear on the German portal?
No. Each portal is language-specific. For example, no English news is published on the French portal, as our readers expect content in their preferred language. We offer a language switcher for multilingual users. We also translate the news into our available portal languages free of charge, so that “foreign languages” are not necessary.
Why these guidelines are important
These criteria ensure that our readers receive exciting and relevant industry news instead of promotional content. For you as a company, this means Your published news reaches a truly interested professional audience, which ultimately leads to a higher effectiveness of your communication.
We will be happy to advise you on our specially developed marketing solutions for the targeted presentation of your products, user reports or white papers, etc. These not only guarantee optimum visibility, but also measurable success by addressing your potential customers in a targeted manner. Our specialist portals offer an ideal environment for your B2B marketing in the laboratory, chemical, analytical, pharmaceutical, life sciences, food and beverage sectors. Our team of experts will be happy to help you find the most suitable marketing solutions for your goals.