LUMITOS's online marketing blog
Why webinars are so valuable for B2B companies
The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales can hardly visit customers at their premises anymore. As a result, communicating with existing and potential customers is becoming increasingly difficult. All of this leads to a difficult situation. Buyers still want to get…
Premium Lead Generation And Its Importance
Why lead generation in B2B markets needs the right tools
Premium Lead Generation And Its Importance A potential customer is basically a person who has shown interest in some way in a product, service or service. Such potential customers can be generated in sales by cold calling, or they can be approached by companies that already have contacts, whether such casual contacts were made by exchanging contact addresses at trade…
A product ad text is no essay – How to get more B2B sales leads with less blah-blah
"Please be brief, I don’t have much time."
Most of us will have heard awkward requests like that before, be it from our line manager, an existing customer or a potential buyer who we want to win over by highlighting the advantages of our product. Unfortunately we never get to hear this request in online marketing. Instead of asking us to be concise, the anonymous prospective customer will…
6 good reasons to exhibit at virtual trade fairs in these times
With a virtual trade fair into a win-win situation
Virtual trade fairs and events are springing up like mushrooms at the moment. And, as always in times when markets change rapidly, a great deal of doubt and lack of understanding can be observed among those affected, in this case exhibitors, visitors and trade fair organizers. With this article I want to contribute towards giving B2B companies and their decision-makers…
The Perfect Headline in B2B
3 Tips That Let Your Products Reach More Customers Online
If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases, technical articles and other items that keep you updated on developments come from a confusing variety of sources scattered all over the internet. Most items will not be relevant to you, but others absolutely…
E-Mail Marketing – an Instrument of Bygone Times?
5 Reasons Why Email Marketing Is Indispensable in B2B
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped in e-mail marketing – even though e-mail marketing is the most successful online marketing tool of all. With this blog article, I hope to enthuse you for e-mail marketing and show you how the…
Revealed: How Enormous Potential is Lost in E-mail Marketing
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened while most show no images at all? Some of those text-only ones even look as if they are defective, right? Do you ask yourself how your own newsletters appear to recipients and what first…
Focusing on the Benefits in Product Descriptions
Your turbocharger for more sales leads
When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions to their work challenges. What they look for is the right information for their current level in their customer journey. In this blog post, I’ll show you how focusing your product description writing on…
Feature – Advantage – Benefit: The FAB formula for product descriptions that sell
Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your product can do for them. Sounds simple, right? But why do brochures, company web pages and industry portals contain so little about product benefits? Instead, they are littered with meaningless phrases like in Maximum…
Call tracking in online marketing
Make sure not a single sales lead is lost
What’s call tracking? Call tracking gives you an additional performance figure that makes the success of your online advertisement transparent by letting you attribute incoming phone calls directly to your advertising campaigns at LUMITOS. A dedicated new telephone number (including your area code) is allocated to you and displayed alongside your Premium Company Presentation or other advertising measures for users…