If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s how I felt many years ago as the Head of Marketing at Schleicher & Schuell. I wasn’t really convinced by what the third-party providers were telling me. Nobody wanted to,…

When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at least two measurable goals: 1. The desired revenue or sales volume to be generated by the advertising measure. 2. The required number of leads to reach this sales target. Why do…

One of the most important advantages of online advertising is the measurability of their success. We are even more surprised when customers tell us that they receive no figures at all from many online portals, figures only on request by e-mail or some wild Excel tables. For many portal providers, it is obviously not a standard procedure to provide customers…

The LUMITOS sales team optimizes customer contact with seven collaborative tools. From Salesforce for central work management to DealHub for individual offers and Microsoft Teams for video chats – these tools enable personalized and smooth customer care. Telephony with Mirage, appointment scheduling with Calendly, sales videos with Loom, and the seamless integration of Salesforce and Outlook round off the toolbox’s…

To offer start-ups a platform that appeals to potential investors, partners, and customers, the platform operator LUMITOS developed a unique offering especially for the B2B markets of chemistry, life sciences, laboratory, pharma, analytics, and food & beverage five years ago: The “Start-up Spotlights”, which specifically focus on industry-specific young companies. The “Start-up Spotlight Chemistry & Laboratory” currently presents over 380…

How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at trade fairs or online portals are not GDPR-compliant. This means that the leads generated this way are worthless for you, as they may not be used for…

Trade fairs are still very popular with B2B companies. And the rising number of qualified visitors also gives cause for optimism. But, for the time being, there will be no more visitor records. This is clear from the statements of the trade fair organizers. Under these omens, trade fair advertising by you as an exhibitor is more important than ever.…

At LUMITOS, we are always looking for state-of-the-art and suitable technologies to make our portal content even better for our users. For this purpose, we are currently using three AIs in a pilot project in the production process of our content. Perfect translations with DeepL To ensure that every reader receives our content in the best possible language for them,…

B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal, and few options existed for product advertising: trade fairs, specialist magazines, mailings by post and visits by sales reps. This changed only when online marketing gave us advertisers completely new possibilities. So many, in…

Are there still manufacturers that don’t do exports? Hardly. The overall share of sales generated abroad is steadily increasing. This explains why many companies have set up multilingual websites. These companies gain a significant competitive edge by addressing potential customers in their native language. With each additional language, they increase the number of sales leads from the corresponding countries by…