If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases, technical articles and other items that keep you updated on developments come from a confusing variety of sources scattered all over the internet. Most items will not be relevant to you, but others absolutely…

E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped in e-mail marketing – even though e-mail marketing is the most successful online marketing tool of all. With this blog article, I hope to enthuse you for e-mail marketing and show you how the…

All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened while most show no images at all? Some of those text-only ones even look as if they are defective, right? Do you ask yourself how your own newsletters appear to recipients and what first…

When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions to their work challenges. What they look for is the right information for their current level in their customer journey. In this blog post, I’ll show you how focusing your product description writing on…

Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your product can do for them. Sounds simple, right? But why do brochures, company web pages and industry portals contain so little about product benefits? Instead, they are littered with meaningless phrases like in Maximum…